About David Carlson

David Carlson is a design strategist and creative director that has worked in the forefront of the international design scene for more than 25 years. He provides know-how and delivers bespoke solutions to corporate brands that need a repositioning, a revitalized approach or just a more desirable offer. David Carlson uses design and creativity as strategic tools to increase performance and market differentiation and thus attract the consumers in a more powerful way. With an outstanding international designer network David Carlson helps brands create partnerships, products and services that are worth talking about.

David Carlson is the author of Make Design Matter, a pocket size guide to meaningful design. Internationally sought after as a speaker at conferences, seminars, schools, and corporate events, David tells stories in an informed and inspiring manner about his holistic approach at the intersection of design, culture, and business. Recently, his assignments took him to USA, UK, France, Japan, Singapore, South Korea, Iceland, Chile, Holland, Austria, Slovenia, Taiwan, Mexico, Germany, Switzerland, Bulgaria, Russia, Denmark, Finland, Norway, and Sweden.

David Carlson is the founder of David Report, Designboost, Carlson Ahnell, and David Design. He is a board member of Svensk Form, the design association mandated by the Swedish government to promote Swedish design. His social life reflects his cross-pollinating mindcast: president of a nature conservation organisation; guitar player in bands since the early 80s, most recently with Miller Moon; and last but not least, a deeply dedicated gardener – more specifically, of old roses with unmatched aromas.

David Carlson talks about how to make design matter

David Carlson keynote presentation